Brian Paddick

Liberal Democrat Mayoral candidate Brian Paddick, whose campaign has focused heavily on new media after recruiting top American web strategist Jerome Armstrong and his firm, the WebStrong Group, will host the very first UK live video webchat on Ustream.TV in an attempt to reach out to wider audiences in the race for London Mayor.

Brian Paddick will be responding live to online comments from web users via Ustream.TV, the world’s leading live video webcasting site on Friday 18 April between 7.30-8.30 pm.

Ustream.TV has been used widely by candidates in the 2008 US presidential elections to connect with voters and has also been used by celebrities to keep in touch with their fan base.

Campaign Manager Andrew Reeves said:

“The live webchat will allow Brian to hold a virtual hustings with Londoners from the comfort of their own home. Using the internet as a new way of engaging with Londoners will help Brian reach out to larger audiences and have a one-to-one dialogue with voters who would not otherwise attend political events.

“Our Ustream.TV video webchat is a pioneering first in British politics and the next step in our ambitious web campaigning programme to promote Brian’s message of change and serious solutions for London.”

To view the live video broadcast and webchat on Friday, go to www.brianpaddick.org/ustream or visit www.ustream.tv/channel/brian-paddick-for-mayor